Heineken 0.0 / Rock In Rio 24

For the first time at Rock in Rio, Heineken 0.0 had its own stand in Cidade do Rock. The zero-alcohol beer brand called on the public to unlock new experiences and discover a new way to enjoy the biggest music festival on the planet even more, with the message 'Cheers with no alcohol, now you can'.

The stand was an immersive space and offered the dynamic "Game Arena", a maze where participants played individually and the stand reacted to their actions.