Heineken Floating Bars

HEINEKEN opened a floating bar on the Pinheiros River with the aim of promoting new perspectives of reflection on the city.

To continue the journey of building a more sustainable, responsible and balanced vision, the brand launched the first floating bar in the region, a non-profit intervention that invited the public to rethink about the occupation of urban spaces, bringing a new perspective of reflection on the city in which we live and, mainly, to bring the Pinheiros River back to the focus of conversations.

It was available to visitors from Friday to Sunday between September 30th and October 29th, the 400 square meter structure had the capacity to receive up to 200 guests on a rotating basis, and the objective was to move the community around the Pinheiros River.

Winner: Silver
Category: Sustainability

Agency: ATENAS
Client: HEINEKEN
CD: LU MÔNACO
AD: ARA TELES & RAFA Pena
CW: VINICIUS ENEAS & FERNANDO VASQUES

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